Competitor content research, automated

See what's working for your competitors — before you film.

Wasabee scans any creator's Instagram, ranks every reel by views, and hands you the exact topics and hooks that are taking off. One click. No scrolling, no guessing.

Free to start. No card required.

Research · @competitor · ranked by views
Viewsvs. baseTopicHook
1.4M68×How to hook viewers in the first 3 secondsThe reason you can't yap on camera is…
889K9.9×Building a brand through consistencyPeople think we're crazy for doing this…
421K4.7×The content formula for solo creatorsYou can't just throw raw dough in the oven…
301K3.1×Recommended videos for content skillsGoing viral didn't actually make me rich.
Hours → seconds
Stop hand-scrolling competitor feeds. Pull a ranked board in one click.
The winners, flagged
Outliers against each creator's own baseline — the posts that actually broke out.
Topics + hooks, done
Every reel labeled with its topic and opening hook, ready to copy.

The old way is a time sink.

You scroll competitor feeds for an hour, screenshot a few reels, guess at what made them work, and forget half of it by the time you film. There's no ranking, no memory, no system — just vibes and a camera roll full of references you never use.

How it works

Three steps to a full research board.

1

Add your competitors

Paste any Instagram handle. Track as many creators as you want — the ones you're already watching by hand.

2

Run one analysis

One click scans their reels over any timeframe, ranks them by views, and flags the true outliers against their own baseline.

3

Take the winners

Get every reel's topic and verbatim hook, sorted top to bottom. Save the winners to a project and build your content pipeline.

Everything you need to reverse-engineer a feed.

Outlier detection

See which reels beat a creator's own median — the posts that actually broke out, not just their big account average.

The hook, pulled for you

Every reel's opening line extracted verbatim — the exact words that stopped the scroll, in their own column.

Full transcripts + topics

Auto-transcribed and labeled with the real topic of each video. Read the whole thing or copy it in one tap.

Any timeframe

Last 7 days to the last year. Spot what's working right now, or study a creator's whole run.

Projects

Group the winners into named projects and mark what you've already recreated. Your research becomes a shot list.

One-click, hands-off

Runs in the cloud and finishes on its own. Start an analysis and come back to a finished, ranked board.

Start free. Upgrade when it pays for itself.

Every plan runs on your real competitors. Cancel anytime.

Free
$0

Feel it on your own competitors.

  • Full app, unlimited runs
  • Top 3 results per analysis
  • Outliers, topics & hooks
  • 1 competitor tracked
Start free
Most popular
Pro
$39/mo

For creators who post seriously.

  • ~30 analyses / month
  • Every result, unblurred
  • All reels, hooks & transcripts
  • Unlimited creators & projects
Start free trial
Studio
$99/mo

For agencies & ghostwriters.

  • ~120 analyses / month
  • Priority processing
  • Early access to new tools
  • Everything in Pro
Start free trial

Prices in USD. Annual billing saves two months.

Questions

Do I need to be technical?

No. Paste a handle, click Run, read the results. If you can use a spreadsheet, you can use Wasabee.

Where does the data come from?

Public Instagram data — the same reels and view counts anyone can see on a creator's profile. We just organize and rank it for you.

How is this different from scrolling myself?

Manually, you eyeball a feed and guess. Wasabee ranks every reel by views, flags real outliers against each creator's baseline, and hands you the topic and hook for each one.

Which platforms?

Instagram today. TikTok and YouTube are on the roadmap — the app is built to add them.

Can I cancel anytime?

Yes. Plans are month to month, cancel in one click. Annual billing is available if you want two months free.

Stop guessing what to post.

Point Wasabee at the creators you admire and let it hand you their playbook — ranked, transcribed, and ready to recreate.